Absolut has long been renamed "Matryoshka"
In fact, it is now a more or less large supermarket with a fairly good variety. When I visit, I often take things home to Krasnodar that are either not there or decently more expensive.
The prices may be slightly higher than in the market, but less than in many supermarkets in the Russian Federation.
Of the decent advantages, there is payment for all types of non-cash (card / NFS / QR) cashback is credited by cards. ATMs of several banks (I saw PSB and Sberbank) for withdrawal / deposit and quite friendly and courteous staff